Tarte Cosmetics has declared the first-ever ‘International ‘Shape Tape Day’ will be tomorrow, January 12th, 2019 — to celebrate the brand’s cult-favorite concealer. 

The brand invites fans around the world to join in the fun — and purchase a concealer for $22, marked down from $27, on the brand’s website and at Ulta Beauty.

Shape Tape Concealer is beloved by makeup artists, influencers & content creators worldwide, the brand says. It is tarte’s best-selling product, with 1 sold every 12 seconds.

Maureen Kelly, founder and CEO of Tarte, comments, “We’re so humbled to see the love for shape tape around the world and wanted to take a day to celebrate it.”

Beauty fans can also enter for the chance to win a year’s supply of shape tape — more details are on Tarte’s website. Fans can also post a picture wearing shape tape on Instagram using the hashtag #shapetapenation for the chance to win a restock.

Shape Tape concealer is full-coverage, vegan, and blendable. It is infused with naturally-derived ingredients, including mango seed and shea butters to nourish, plus licorice root extract to brighten skin. It is available in 30 shades and 5 undertones.

Photo: Instagram/tartecosmetics